19 Embarrassing Early Tech Logos
Long before tech companies earn their first billion or two and gain their max level ability to successfully undermine the very democracy on which the country they were made in was founded, they humbly start out as a couple of nerds' vanity project that comes together between their programming classes and their not getting invited to parties (it’s okay, we never were either). It is in this crucial phase that the very important act of branding is initiated, with some truly horrifying results. From the overwrought messes of too much design to the underthought first drafts that didn’t look at all the implications, these early designs really did not stand up to the test of time, as the companies using them clearly realized. Come along with us, and let’s go on a journey through the annals of the decades to see what bland, horrific, or downright ugly first takes of companies’ branding looks like.
Nickelodeon
Source: The 7 Most Ridiculous Rough Drafts of Famous Brand Logos
Nokia's Fish
Source: The Branding Journal
Triple X Xerox
Source: Business Insider
Scary Naughty Dog
Source: Mishes
Groovy Microsoft
Source: Cnet
IBM Through Time
Source: Alphr
Old, Crotchety MySpace
Source: Think Marketing Magazine
Metal Band Canon
Source: The 7 Most Ridiculous Rough Drafts of Famous Brand Logos
Hotmail's HTML
Source: Think Marketing Magazine
Epic's Mega Mouthful
Source: The Mary Sue
Google's Backrubs
Source: Vox
Blizzard, Microchips, And Brains
Source: The Mary Sue
Amazon's Rainforest
Source: Marketplace
Best Buy's Name Change
Source: Business Insider
Newton’s Apple
Source: The 7 Most Ridiculous Rough Drafts of Famous Brand Logos
Android
College Poster Inspired Facebook
Source: The 7 Most Ridiculous Rough Drafts of Famous Brand Logos
Snotty Twitter
Source: 1000logos