Xbox Achievements and Game Mastermind Leaves Microsoft While The Company Pushes For In-Game Ads

Chris Novak, the lead Xbox designer who revolutionized console experiences forever by allowing players to see their cutscenes ruined by pop-up notifications referring to pointless achievements is leaving Xbox after 20 years. Now, even though many vehemently oppose the concept of achievements that are, for the most part, the most artificial way a company could come up with to keep players hooked, the reality is that they work. Even Sony, a company that has historically beaten Microsoft in the console wars usually by not shooting their console in the hypothetical foot with the same precision that Microsoft does, ended up emulating the Achievement system to create their own “Trophy” system.

Novak is also responsible for one of Xbox's legit big wins, Game , the seriously revolutionary subscription service that grants all players access to most big games in the Xbox catalog. Once again, No way that'll turn out poorly.

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